HOW TO ENTER

To enter the PILLSBURY BAKING CHALLENGE Contest ("Contest"), sponsored by General Mills Canada Corporation ("Sponsor"), go to www.bakingchallenge.ca ("Contest Website") and submit an original recipe using the online Recipe Entry Form ("Form"). Fill in all required fields as indicated on the Form, including an original recipe, listing each recipe ingredient (including garnishes) with specific flavour, exact measurements or weights, equipment with exact dimensions or sizes and complete preparation instructions. All fields on the entry form must be completed unless they are indicated as optional. For suggested formatting, please see the example featured on the "Enter the Contest" page on the Contest Website. Entrants must select the Pillsbury product featured in the recipe as well as the appropriate Recipe Category ("Category"). All entrants are strongly encouraged, but not required, to upload a thumbnail image of the recipe for stronger impact. Submit the Form by clicking on the "Submit" button. Each recipe entry can be submitted only once and must include one (1) of the following Pillsbury Products ("Products"). The varieties listed below are the only eligible Products.

Pillsbury® Grands! Crescents
Pillsbury® Original Crescents
Pillsbury® Reduced Fat Crescents
Pillsbury® Multigrain Crescents

Pillsbury® Pie Crusts
Pillsbury® Brownies
Pillsbury® Grands! Muffins

Pillsbury® Grands! Flaky Supreme
Pillsbury® Grands! with Icing
Pillsbury® Grands! with Cream Cheese flavoured Icing
Pillsbury® Cinnamon Rolls with Icing
Pillsbury® Breadsticks
Pillsbury® Country Biscuits
Pillsbury® Flaky Rolls
Pillsbury® Pizza Crust
Pillsbury® Weiner Wraps

Pillsbury® Chocolatey Chip Cookies
Pillsbury® Chocolatey Chunk Cookies
Pillsbury® Peanut Butter Cookies
Pillsbury® Ready to Bake! Chocolate Chunk & Chip Cookies
Pillsbury® Ready to Bake! Chocolate Chip Cookies

Pillsbury® Apple Turnovers
Pillsbury® Raspberry Turnovers
Pillsbury® Strawberry Turnovers

Entrants may submit multiple different recipes in any Category, provided that only one recipe per entrant may be selected as a Finalist.

Contest begins on September 28, 2009 at 12:00 a.m. Eastern Time ("ET") and ends on December 31, 2009 at 11:59 p.m. ET (the "Contest Period"). Administrator’s computer is the official time keeping device for the Contest. All recipe entries must be received by 11:59 a.m. ET on November 15, 2009 to be eligible for voting. The Contest Period is divided into two stages:

The Submission of Recipes Stage:

Starts September 28, 2009 at 12:00 a.m. ET through November 15, 2009 11:59 a.m. ET.

The Rating of Recipes Stage:

Starts November 16, 2009 at 12:00 a.m. ET through December 31, 2009 11:59 a.m. ET.

After the close of the Contest Period, nine recipes, three from each Category, shall be selected as a finalist ("Finalist") from all the recipes submitted, based on the "Selection Of Winners" criteria set forth below.